To Comment or Not to Comment

[Originally published on my personal blog – August 28, 2020]

UX Writing: A Conversation Encapsulated

UX writing is more than just words on a screen; it’s a conversation, neatly encapsulated. To craft the best copy, we must first understand our users – what they want, how they feel, and the problems they face. Only then can we create words that are not just compelling and concise but also clear and appropriate for the given context.

As UX Writers, our documentation is a window into how we think. We pour our heart and soul into it. If you want a glimpse into how our minds work, look no further than our documents. But how do you provide the best feedback on a UX Writer's document?

Before diving into that, let’s take a quick tour of what a typical UX writing document looks like. It usually contains screenshots of the UI, the copy itself, and an empty column for comments—where the fun part begins: feedback.

Providing comments is the most effective way to discuss copy. There’s no need for a meeting or a 1:1 with the writer. All you need to do is leave thoughtful comments to let the writer know your perspective. So, without further ado, here’s how to provide the best feedback on a UX writer's document.

1. Put Down Your Ego

When commenting on a UX writing document, it’s essential to be as objective as possible. It’s all about the copy and only the copy. Setting aside your ego will help you provide honest, constructive feedback, leading to a stronger final output.

2. Copy is Queen

Remember, you're reviewing the copy—not the writer’s style or personal preferences. Focus on the existing copy first before suggesting any alternatives. When offering suggestions, always start by explaining your thoughts on the current version.

3. It’s Not a Competition

This can be a challenge for some, but feedback isn’t a competition to see who can come up with the “best” copy. We’re all working toward the same goal: delivering the right words for the right design.

4. User is King

The user’s needs and problems are what matter most—not personal taste. Comments like "I don't like this" don’t help anyone. Instead, raise concerns based on how the copy impacts the user experience.

Now that you know how to approach a UX writing document, promise me one thing: no more feedback like, “Can we change this copy? I just don’t like it.” Let’s be thoughtful, helpful, and user-focused in all our feedback.